A salesman at a showroom in Lethpora, Pulwama, Jammu and Kashmir, India, sells shilajit to customers on June 17, 2025 (Nasir Kachroo/NurPhoto via Getty Images)

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The black goo has gone from ancient Ayurvedic remedy to an influencer-backed cure-all for men. But does it work?

Why Everyone is Shilajit-Maxxing Now

A model walks the runway during the Germanier Haute Couture Spring-Summer 2025 show as part of Paris Fashion Week on January 30, 2025 in Paris, France (Francois Durand/Getty Images)

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Western fashion houses claim they’re bringing beading back. The “Ibiza aesthetic” was never theirs to begin with.

That “European” Beadwork? Made in India.

Princess Sophia Duleep Singh by Lafayette Studio, c. 1900 (Wikimedia Commons)

Photograph of Princess Sophia Duleep Singh in native-dress, by Lafayette Studio, ca.1900

The exiled Sikh royal fought for women’s rights, didn’t pay taxes, and supported British Indians — all to resist the empire that raised her.

The Punjabi Princess Who Took On the British Empire

Indian singer Asha Bhosle performs at the '75 years of Asha' concert at Carnegie Hall, New York, April 17, 2008 (Jack Vartoogian/Getty Images)

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How did a singer from Maharashtra become one of the most versatile, remixed artists of all time?

Asha Bhosle’s Voice Refuses to Stay in the Past

Margot Robbie at the "Wuthering Heights" world premiere on January 28, 2026 in Los Angeles, California (Araya Doheny Photography/Variety via Getty Images)

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Hollywood and Western luxury houses keep exploiting Indian royal artefacts to sell jewels on the red carpet. When will it stop?

The Outrageous History Behind the Taj Mahal Necklace

Shah Rukh Khan attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 5, 2025 (Michael Loccisano/GA/The Hollywood Reporter via Getty Images)

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Viral clips, cropped videos, and eerily similar talking points. Fans suspect it isn’t a coincidence.

Who’s Trying to Take Down Shah Rukh Khan?

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Tomas Bata came to “shoe” the natives. They ended up building his empire — and saving his company.

How a Racist Czech Shoemaker Built India’s Biggest Shoe Brand

Still from Ai-generated 'Mahabharat: Dharamyudh' (JioHotsar)

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Some think artificial intelligence will democratize storytelling. Others think it’ll destroy what has long made films special.

AI is Coming for Indian Cinema

People stand around the debris of an airplane after it crashed in India's northwestern city of Ahmedabad in Gujarat state, Thursday, June 12, 2025 (AP Photo/Ajit Solanki)

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Tata is pouring billions into the airline. But a deadly crash — and years of passenger complaints — continue to cloud its comeback.

Can Air India Be Saved?

Indian farmers pick flowers at a farm in Kannauj, the perfume capital of India. Traditional workers are struggling to keep their craft alive in the face of fierce competition from modern fragrance makers. (AFP PHOTO/ SAJJAD HUSSAIN/GettyImages)


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 The $62 billion global fragrance industry runs on synthetics. But one country’s ancient, natural traditions are gaining ground.

Can India Reclaim Its Perfume Glory?

Prasanna Sankar, Sam Altman, Dhivya Sashidhar (X)

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Rippling co-founder Prasanna Sankar is in a viral fight with his ex-wife over money, custody, and reputation — and the internet is choosing sides.

A Founder, a Divorce, and the Trial by X

Tata Group chief Ratan Tata at the launch of Jaguar, Land Rover brands in Mumbai on June 28, 2009 (Bhaskar Paul/The The India Today Group via Getty Images)


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The British automaker’s most shocking moment wasn’t a viral 2024 ad. It was when one Indian man dared to buy it.

Jaguar’s in Trouble. Can Tata Save It Again?

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Police dismissed the OpenAI whistleblower’s death as a suicide. His parents say there’s more going on.

What Really Happened to Suchir Balaji?

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Snigdha Sur

Dr. Parik Patel (courtesy Dr. Parik Patel)

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What does the investor, lawyer, and chartered accountant want the world to know? “Tell them I’m defying gravity.”

Dr. Parik Patel, the Internet’s Meme Doctor

Rihanna arrives at the Rihanna x Fenty Hair Los Angeles Launch Party at Nya Studios on June 10, 2024 in Los Angeles (Kayla Oaddams/WireImage)


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Where do you go when you’ve already dressed the biggest stars in your country?

The Indian Couturiers Courting the West

AP Dhillon performs at the 2024 Coachella Valley Music And Arts Festival in Indio, California (Matt Winkelmeyer/Getty Images for Coachella)

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A language that isn’t as widely spoken as Hindi or Urdu is now the default export of the Indian subcontinent.

How Punjabi Music Went Global

Ushoshi Das

Isha Banerjee

Vijay Deverakonda at his wedding (The House on the Clouds)

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Bollywood aesthetics dominated weddings for decades. Now, the ancient red dye is reclaiming its place.

Move Over Mehndi. Alta is Having a Revival.

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Exclusive: The Juggernaut reviewed court filings and police records to reveal how she kept getting away with it.

Why Did No One Stop Sunny Naqvi?

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A streaming series is forcing people to confront a reality the law refuses to recognize. Will it also create real change?

How ‘Chiraiya’ Exposes India’s Marital Rape Exception

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Everyone’s arguing about her rise. What if they’re missing the point?

Living the Life of Puja

Mohammed Jamal makes homemade brandy in 2002 in Kabul, Afghanistan. The pressure cooker is filled with fermented melons, bananas or grapes. (Paula Bronstein/Getty Images)

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Drinking can cost you your life. Yet many are risking it all to preserve the ancient tradition that has survived religion, war, and bans.

The Secret Life of Afghan Wine

Murals to fight against garbages, Rajasthan, Sawai Madhopur, India on July 15, 2019 (Eric Lafforgue/Art in All of Us/Corbis via Getty Images)


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The internet thinks so. But the accusation is more loaded than you think.

“Zero Civic Sense”: Are Indians Actually That F***ing Rude?

Yasmeen Ghauri walks the runway at the Chanelshow as part of Paris Fashion Week Fall/Winter 91-92 in July 1991 (Victor VIRGILE/Gamma-Rapho via Getty Images)

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There was a time when supermodels ruled. She defined the era, and left before the party was over.

Why Yasmeen Ghauri Could Only Exist in the 1990s

John Kennedy, Jr. and his wife, Carolyn Bessette stroll together near their TriBeCa loft after lunch at Bubby's (Lawrence Schwartzwald/Sygma via Getty Images)

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Years before the spotlight, the young Kennedy traveled through the country, searching for something few understood.

JFK Jr. and India: An Untold Love Story

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By refusing to comply with her child marriage, she exposed the violence embedded in tradition — and forced a legal reckoning that gripped colonial India.

Rukhmabai, The Woman Who Said No

Viral dance video by Madhu Raju (Instagram, X)

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A TikTok dance at the World War II Memorial sparked MAGA outrage — until Indians online turned the tables.

She Tried to Deport an Indian. Then the Internet Found Her.

Sai Pallavi in "Pranavalaya" in Shyam Singha Roy (2021)

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How the ancient Indian dance reveals the hidden mathematics of the universe.

The Sacred Geometry of Bharatanatyam

Padma Lakshmi in 'America's Culinary Cup' (CBS)

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The TV host on creating ‘America’s Culinary Cup,’ how immigrants shape what we eat, and why food is the perfect Trojan horse.

Inside Padma Lakshmi’s Next Culinary Chapter

Shakuntala Pines for King Dushyanta, With Priyamvada and Anusuya (Raja Ravi Varma)

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This March, dive into our stories about South Asian women in all their multitudes. Astronaut. Spy. Goddess. Saint.

Celebrating Women’s History Month: 2026

Yinka Animashaun and her husband Nitin at their 2019 wedding (Nana Annan Photography)

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Fifteen of our favorite stories on the often-overlooked, intertwined histories of Black and South Asian communities.

Celebrating Black History Month: 2026

Still from 'Ramayana: The Legend of Prince Ram'

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The best of film, TV, and music: the Japanese man who dared to animate the Ramayana,  ‘Dhurandhar,’ Mira Nair, Shah Rukh Khan, and more.

The Juggernaut’s Top 15 Entertainment Stories of 2025

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Prada’s $1,300 Kolhapuri chappals, AI’s breakout year, Air India’s turnaround — our best reporting on the companies and technologies that defined 2025.

The Juggernaut’s Top 10 Business and Tech Stories of 2025

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Wrongful imprisonment, hate crimes, and the search for justice — from Mahendra Patel to Xulhaz Mannan.

The Juggernaut’s Top 10 True Crime Stories of 2025

British Guiana Premier Cheddi Jagan and U.S. President John F. Kennedy on October 25, 1961 in the Oval Office (Abbie Rowe, White House Photographs / John F. Kennedy Presidential Library and Museum, Boston)

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How the CIA toppled Guyana’s first leader, the forgotten Indian roots of flamenco, the dark history behind the old mine cut diamond, and more.

The Juggernaut’s Top 10 History Stories of 2025

Anurag Kashyap (Kriti Jain for The Juggernaut)

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Unfiltered perspectives, defining moments, and life lessons from filmmaker Anurag Kashyap, activist Malala Yousafzai, comedian Vir Das, and more.

The Juggernaut’s Top 15 Profiles of 2025

Zohran Mamdani is sworn in as NYC's 112th mayor by NY Attorney General Letitia James, alongside his wife Rama Duwaji, in the former City Hall subway station on January 1, 2026 (Amir Hamja/Getty Images)

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From Zohran Mamdani’s historic win to the H-1B visa controversy and Nepal’s anti-corruption protests, these were the political moments that defined 2025.

The Juggernaut’s Top 10 Politics Stories of 2025

The viral bandana girl, Priyanga (X user: w0rdgenerator)

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From the myth of the “smelly” South Asian to the iconic bandana girl and Indian baddies, our best stories on the trends, practices, and beliefs that shape us.

The Juggernaut’s Top 15 Culture Stories of 2025

Lord Archibald Percival Wavell, the British vicory and governor-general of India, talks with Mr. J. K Biswas, the chairman of the Rotary Club Relief Committee, during a visit to a kitchen for victims of famine (© Hulton-Deutsch Collection/CORBIS via Getty Images)


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How British-orchestrated famines rewired South Asian genes, why we still aren’t getting enough protein, what America gets wrong about mustard oil, and more.

The Juggernaut’s Top 10 Health Stories of 2025

Indian food at several farmers markets including the Penn Street Farmers Market including these mango lassi yogurt drinks (Harold Hoch/MediaNews Group/Reading Eagle via Getty Images)


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From curry goat’s Caribbean swagger to mango lassi’s global takeover, these were our most delectable stories of the year.

The Juggernaut’s Top 10 Food Stories of 2025

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The Biggest South Asian Moments of 2025

Akbar receives the Iranian Ambassador Sayyid Beg in 1562, illustration to the Akbarnama, c. 1590-5 © Victoria and Albert Museum

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Our favorite picks for your favorite loved ones.

The Juggernaut Holiday Gift Guide: 2025

Woman lighting candles for Diwali (Wikimedia Commons)

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Ten must-read stories to enrich your festive season.

Celebrating Diwali: 2025

Shahbaz Khan shows pictures of his uncle Inayat Khan (left), who was also separated from the family at the time of Partition and died in India a few years ago, and his late father Sharif Khan (Murtaza Ali/picture-alliance/dpa/AP Images)

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Fifteen in-depth stories about the event that forever changed the subcontinent.

Remembering Partition and Independence, 78 Years On

Members of Nepal's LGBT community take part in a gay pride parade in Kathmandu on August 27, 2018 (Gopen RAI / AFP via Getty Images)

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This June, explore some of our favorite long reads on queer South Asian icons, history, and culture.

Our Top Stories for Pride 2025

Hanumankind performs at the Mojave Tent at Coachella on April 12, 2025 in Indio, California (Arturo Holmes/Getty Images for Coachella)


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Dive into 20 of our favorite stories that celebrate South Asian American icons, culture, and history.

Celebrating Asian Pacific American Heritage Month: 2025

This March, dive into our stories about women in all their multitudes. Goddess. Mother. Sister. Saint. Icon.

Celebrating Women’s History Month: 2025

A Mughal lady (possibly Farzana Begum), c.1650 (Royal Collection Trust)

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From the love story that changed mental healthcare to the impact of ‘One Day,’ dive into our top stories on love in all its forms.

South Asian Love Stories: 2025

Members of the Movement for Colonial Freedom and the Black Sash Movement march to South Africa House, 1956 (Hulton-Deutsch Collection/CORBIS/Corbis via Getty Images)

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Tracing the historic ties between Black and South Asian communities — beyond borders and timelines.

Celebrating Black History Month: 2025

Riz Ahmed and Guz Khan in 'Bait' (Amazon MGM)

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The actor talks ‘Bait’, why being Brown feels like being stuck in a spy thriller, and bringing his full, messy self to the screen.

Riz Ahmed on Why James Bond is Obviously South Asian

Fawad Khan, Shakun Batra, and Sidharth Malhotra on the set of 'Kapoor & Sons' (2016)

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No star wanted to play a gay man. Studios didn’t want a broken family. In an exclusive, Shakun Batra tells us how he pulled off the 2016 film.

Why ‘Kapoor & Sons’ Couldn’t Be Made Today

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The sequel smashed box office records on day one. But its cinematic payoff pales next to the first installment.

Did ‘Dhurandhar: The Revenge’ Lose Its Edge?

Yerin Ha and Luke Thompson in 'Bridgerton' Season 4 (Netflix)

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Benedict and Sophie’s Cinderella romance forces the ton to confront class. The question is how far it’s willing to go.

Bridgerton Season 4: Even Fantasy Has Its Limits

Yerin Ha and Luke Thompson in Bridgerton Season 4 (Netflix)

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Quarter-Indian king Luke Thompson and newcomer Yerin Ha are compelling, but the Regency-era universe is feeling woefully tired.